MagLoft - Digital Magazines
Online Media Hub
I recently got a really good question from one of our clients. They wanted to know what digital media offers in terms of digital advertising formats compared to traditional print. My co-founder and I had to sit down and discuss this question between us and this article will touch on the ideas we came up with.
Well, no one can describe properly this age-old question in content marketing era. When you want to create magazine content regularly, quality vs quantity is the oldest battle that has been making people confuse or clueless whenever they are trying to balance between them.
Magazine sales are dropping in the US. That's according to a study from Statista, who found that (despite a growing number of readers) retail sales of magazines dropped by a staggering 28 million in America between 2014 and 2016. Clearly, despite a market that continues to propagate, it's becoming ever harder to successfully sell magazines.
It's impossible to deny that we're in the digital age. Technology has changed the way we communicate with one another, find information, and experience the world. It makes sense that it's changed publishing, too. Print magazines can still be successful, but there are a lot of publishers who are now turning to the advantages of digital publishing instead.
One of the perks of working in the digital publishing industry is that we get to hear a lot of stories from our clients. We get to hear our clients' vision, journey, struggles, and missions for their publication.
Society has embraced technology. In a world where we have 24-hour access to information, you can bet publishing has changed to meet those demands. This digital publishing report will tell you what to expect now and in the future. Publishers can no longer sit on the sidelines doing things the way they used to.
Digital publishing will be an 8 billion dollar industry by 2020. This means that making your content stand out will become even harder. But to be able to keep up, it's important to improve your content on a regular basis. Lucky for you, we've compiled a list of ways to improve the quality of your digital publishing.
Long gone are the days when writing a book involved years of agonizing over rejections from agents and publishers. Thanks to modern technology anybody can publish their book - for free! eBooks account for about a quarter of all book sales worldwide.
Publishing courses online is now more accessible than ever. In past years, to publish a book, you had to go jump through all the hoops of traditional publishing. With digital publishing, the power is in your hands. The market is growing - now is the time to jump in. The catch?
So you'd like to publish your novel. Great! You could go the indie route, but if you'd like to go traditional you'll most likely need publishing agents. Publishing agents know the ins and outs of the publishing world. They have contacts you can only dream of, and they know who is looking for what.
Writer's block. One of the most frustrating cases that, not only stops you from writing but also pauses your mind and you feel like you can't come up with any good feature story ideas. It happens. Editors and writers at the most well-known publications, sometimes just don't have good ideas for articles.
Magazine layout is one of the things that sets a magazine apart from other publications. Magazines are meant to be read, but they're also a visual experience. You might not notice all of the work that goes into creating a magazine layout that looks fantastic, but you definitely notice if it's been done poorly.