Going forward, KPS is looking into projects focusing on the manufacturing sector

by AUFA MARDHIAH

THE business transformation programme for Kumpulan Perangsang Selangor Bhd (KPS) saw its investments revenue increase six-fold in six years, from just RM200 million in 2016 to over RM1.3 billion in 2021.

Selangor Mentri Besar Datuk Seri Amirudin Shari said the total KPS’ dividend sharing to the Selangor state government is also very encouraging with the accumulated amount of around RM172 million in the same period.

KPS’ MD and group CEO Ahmad Fariz Hassan said going forward, KPS is looking into projects focusing on the manufacturing sector that is not only limited in Selangor. Currently, the manufacturing sector contributes between 85%-90% of the company’s revenue.

Previously, KPS has invested in several manufacturing companies leading operating outside Selangor, namely Kaiserkorp Corp Sdn Bhd — which is the owner of the King Koil and Century global brands Bond Bhd, a provider of integrated packaging solutions in 2016, CPI (Penang) Sdn Bhd in 2018 and Toyoplas Manufacturing (M) Sdn Bhd in 2019, both of which are electronics manufacturing services companies.

Haris says with the rebranding, KPS’ identity will further strengthen its brand equity for the foreseeable future

All the companies operating outside of Selangor — Negri Sembilan, Penang and Johor, including several operations in the US, China, Indonesia and Vietnam.

Recently, KPS’ business value chain has spanned more than 90 countries with customer profiles comprising multinational companies.

Yesterday, KPS unveiled its new logo aimed to increase brand equity in reflecting the company’s transformation towards its business aspirations and cultural shift — which has refined its overall value proposition and vision for the future.

“In line with the state government’s aspirations and initiatives to ensure Selangor remains competitive, I believe the new logo branding by KPS is a bold corporate move to maintain the relevance of its brand equity after taking into account the dynamic operating environment, in line with current objectives and aspirations of KPS and in the future,” Amirudin said.

On the other hand, KPS chairman Datuk Haris Kasim is convinced that with the rebranding, KPS’ identity will further strengthen its brand equity for the foreseeable future.

“Indeed, the rebranding of this new logo is based on the evolution of a more progressive, dynamic and global KPS’ identity. This demonstrates KPS’ ability to remain relevant in the business investment arena while meeting the new expectations of stakeholders,” he said.

Ahmad Fariz added that the rebranding marks a new KPS both inside and outside the group, with its business strategy focused on sustainable growth and high-performance culture. KPS’ core values of pride, respect, integrity, discipline and extra-mile, will power the group’s business aspirations forward.