Lulu Self-Publishing: Why You Need to Avoid It! - MagLoftStop right there. Do not press that button to use Lulu Self-Publishing without reading this article!You've spent countless hours perfecting your work. It makes sense that you would want to protect that investment. If you are looking to publish, find a better place to put your trust than Lulu Self-Publishing.Here's why you need to avoid Lulu Self-Publishing:Scams are becoming a theme in the self-publishing world and Lulu is on the list.But you don't need to be a victim. Here, you'll find valid reasons to look elsewhere for a publisher. The information in this article came from people who have used and been disappointed by Lulu's publishing services.You Won't Get PaidOne of the chief problems with using Lulu for your self-publishing needs is getting paid. Customers reported being duped into accepting zero royalties and only getting paid if their books were purchased directly from Lulu. Even then, the author profit was $1 per book!Some accounts were frozen for copyright infringement, but the offending book wasn't even on the account. That customer couldn't access her royalties but could not reach a customer service representative. She waited weeks to get help.Yet, the strangest problem with getting paid from your published works seems to be lost somewhere in the pricing structure. Customers report that their book is being sold for $18 - $21, yet they only see a $1 or sometimes nothing at all in profits! That kind of math simply doesn't add up.Your Investment Doesn't Pay OffThere is a reason authors fall into the starving artist category. They make money sporadically and in chunks here and there from the sale of their work. Imagine trying to raise a family on that and fund selling your books at the same time.You spend a good deal of money to have your book published and you expect it to pay off. At Lulu, publishing can run around $2,700 upfront according to customers. Those same customers reported earning around $18 in royalties for that cost over a 3 year period.On their website, a standard quality, no frills, paperback book costs $3.25 each to produce. This is the lowest example of what you can purchase with the least amount of features and services. That seems a heavy price to produce a low-quality product.Lulu is more than willing to upgrade you to the next, more expensive service. They have an enormous list of add-on services, too.However, don't expect that quoted price to be the final number. Self-publishers reported additional costs were tacked on at the end of the publishing process but not mentioned ahead of time. This happened even when buying the premium package.Reviews Are MisleadingOnce upon a time, this company may have been credible, but that is certainly not the case now. Unfortunately, some of those earlier reviews skew the results. Newer authors can be misled by such confusing reviews.What is very confusing is the Better Business Bureau's (BBB) good rating of a company that otherwise scores extremely low when it's rated by consumers. It doesn't add up. At least until you consider the number of reviews on each site.The BBB has 5 reviews listed for Lulu Publishing, otherwise known as Lulu Self-Publishing, and only 1 of them is negative. Consumer Affairs has 54 reviews, and 35 of those customers only scored Lulu a 1 or 2 out of 5 stars. The difference between the two reporting agencies is astounding!When you average it out, things don't look so positive for Lulu.Customer Complaints Stack UpLulu publishing reviews are not very positive at all. While researching for this article, I found review after review with customer complaints. This list will give you insight into why authors are so up in arms over Lulu's business practices.Here are some of the major complaints:Many customers detailed weeks of trying to reach a person to solve an issue with no response. This was especially true if the customer requested a refund for any reason. Customer support seems to be non-existent according to these reviews.What Can You Do?No matter what you decide, you need to do your research. Don't settle for a company like Lulu Self-Publishing when there are credible companies to choose from.There are much better publishing options out there. Check out this list from the Alliance of Independent Authors for a comprehensive look at your self-publishing options.Looking to publish a digital magazine? Check out how we do business at MagLoft!