Australian parents will get a helping hand from beloved children’s entertainers, The Wiggles, to encourage their children to eat more fruit and vegetables. The Australian fresh produce industry has united behind a new campaign, called Fruit and Veggies Yummy Yummy, to inspire a life-long love of fruit and vegetables among children.

Supplied by Hort Innovation

IN a new twist on The Wiggles’ iconic song Fruit Salad Yummy Yummy, the campaign will roll out nationwide across digital, social and retail channels, at concerts and through colourful resources designed especially for young children and their families. New research has found two-thirds of Aussie parents say it’s very important that their children eat the recommended amount of fruit and vegetables. However, less than half say that fruit and veg actually make up most of their children’s snacks. The research, conducted by the International Fresh Produce Association Australia and New Zealand (IFPA ANZ) in seven countries also found Australian parents are less likely than international parents to think it’s very important that children eat the recommended daily amount of fruit and vegetables. The findings have prompted the fruit and vegetable industry to launch the unprecedented campaign to inspire a love of fruit and veg with its littlest consumers. To support the initiative, a new website designed specifically for preschool-aged children has gone live at with simple recipes, games, interactive and downloadable activities, lunchbox tips, party ideas and Meet the Grower videos. OG Blue Wiggle Anthony Field said the campaign aimed to make fruit and vegetables exciting, familiar and fun for children. “We’re so excited to be part of this campaign and to support the mission of helping children eat more fruits and vegetables. With more than 30 years of singing songs like ‘Fruit Salad Yummy Yummy’ and ‘Hot Potato’ , this partnership takes our commitment even further, really showing children just how fun and delicious healthy eating can be,” he said. IFPA (Australia and New Zealand) Managing Director Belinda Wilson said the campaign was a win for growers, children’s health and for the wellbeing of the nation.

“This campaign is powered by the entire industry — growers, suppliers, retail stores and our peak bodies — all coming together behind a shared goal,” she said.

www.fruitandveggies.org

“It’s a joyful and evidence-based way to drive real change, helping children to build healthy habits and boosting demand for fresh produce at a time when our growers need it most.”

More information The campaign’s funding partners are Hort Innovation, the International Fresh Produce Association Australia and New Zealand, AUSVEG, Perfection Fresh Australia, Flavorite, Mitolo Family Farms and banana growers Premier Fresh Australia and Mackay’s Marketing.

WA’s food and beverage sector contributes $9.6 billion to the State economy, employing more than 20,000 people.

Exhibitor space for the fifth annual Meet the Buyer ™ trade show, hosted by the WA Government’s Buy West Eat Best program, officially sold out in record time ahead of the event on 21 October at Crown Perth.

Supplied by Buy West Eat Best

THE largest event to date will feature more than 500 products, ingredients and brands, with producers from every region in WA represented. Buy West Eat Best Program Manager Melissa Worthington said the event is a vital platform for local suppliers to connect with buyers, distributors and decision-makers across domestic and international markets. “Delegates come from across WA, interstate and overseas — including major supermarkets,

chefs, restaurateurs, importers and media — all seeking new products and partnerships,” Ms Worthington said.

“Over the past four years, we’ve seen real commercial outcomes and long-term business growth begin at Meet the Buyer. This October we will welcome, for the first time, an international delegation of more than 20 buyers from ten countries, supported by TradeStart, providing WA businesses with global market opportunities.

In its seventh year, Plating Up WA achieved another round of outstanding results for venues in Western Australia.

This June, the campaign featured 45 venues with 47 dishes across the State. A wonderful array of meals was showcased, including breakfast, lunch, dessert and grazing options, loaded with local fruits, vegetables, meats and seafood, including 41 Buy West Eat Best member products. Media promotion resulted in 45 unpaid spots on radio, TV, digital and print. Critically, the website achieved nearly 20,000 unique visits, and venue listings were viewed up to 1154 times. Registrations will open soon for the 2026 campaign!

platingupwa.com

This creative dish used the whole pumpkin to deliver perfect balance in every bite. Featuring pumpkin flan, pumpkin seed praline, pumpkin skin caramel, raspberry jelly and a crisp tart shell — a sweet and savoury experience.

This June, Plating Up WA 2025 featured 45 venues with 47 dishes across the State.

“This year, nearly half of the floor hasn’t exhibited at Meet the Buyer for three years, which means there will be new and exciting ideas, products and connections to be made. I strongly recommend you come along to see what’s new in the industry.”

Independent feedback from previous trade shows demonstrates: • 67% of exhibitors made new business connections • 54% secured commercial value • 83% discovered new products or brands WA’s food and beverage sector contributes $9.6 billion to the State economy, employing more than 20,000 people. When combined with food service, the sector supports over 100,000 jobs and $17.6 billion in turnover.

More information To register for the event as a delegate, to join the waitlist as an exhibitor, or for more information, visit . 2026 EOI registrations are

meetthebuyer.com.au

now open.