Myopia Care for Kids Ad CampaignHoya Vision Care has launched a public education and advertising campaign designed to raise awareness of both myopia in children and the company’s MiyoSmart spectacle lens range. The ‘Myopia Care for Kids’ campaign includes digital display advertising – including bus shelter and shopping centre ads – as well as social media ads across Australia and New Zealand. Hoya says the campaign aims to raise awareness about the growing rise of myopia in children, which commonly begins in children ages six to 14.1“Our new consumer campaign (encourages) parents to have conversations with their eye care professional and learn more about their child’s myopia,” said Krista Hoey, Hoya’s Marketing Manager, Australia and New Zealand. Reference available at