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MUSTANG DRIVER | JANUARY 2020DRIVERSSEATOUR MUSTANG JOURNEY
(And what is a true digital magazine) TEXTBill Turpin
Welcome fellow Mustang enthusiast!
Thank you for being here and joining our
Mustang Journey. Some of you already know us, but things have changed....
Lets rewind to 2014. The automotive magazine landscape was changing.
Magazines began to consolidate and many started to dissolve. But we created
Mustang Driver anyway.
We wanted to build the Mustang magazine we new everyone wanted. Spare no
cost on quality, perfectly bound, not littered with ads and articles related to said
advertisers, and- oh by the way - content from the best editorial authorities in the
business. After many hours of discussion, over pizza and beer, Mustang Driver
was born. We had two great years, but lets face it...if the big boys could not
sustain, it was going to be hard for four guys trying to compete on beer money...I
mean we still needed beer!
But we could not let Mustang Driver die, we knew we had to shift gears. We
needed to retool, rebuild, and modify….you get the point. Times were changing
and we had to try and keep up. We had to learn a new method to deliver a real
Magazine in a digital format.
And that's where a redefinition of the concept of a magazine-and of a digital
edition-is instructive. Some time ago, the well-known (and revered) observer of
all things magazines, Bo Sacks, developed a definition of a magazine that
pointedly doesn't include being in print. Bo said a magazine is:
• A collection of thematically linked stories.
• An experience, not a commodity. • Collaborative.
More recently, Advontemedia President David Blankenship updated that
A magazine, David wrote, is "a periodic compilation of sequenced
relative materials and edited content published in a designed format."
There's nothing online that really fits either definition. A website is a news delivery
and marketing vehicle, with very little attention given to the kinds of
design that make magazines so effective
So a digital magazine isn't a flipbook or a cumbersome PDF with a confusing
menu of tools. It does have a logical linear navigational view or flow-based UX,
including contents or visual navigation. It's capable of user interaction and social media
sharing. So a digital magazine isn't a flipbook or a cumbersome PDF with a confusing menu of tools. It does have a logical linear navigational view or flow-based UX, including contents or visual navigation. It's capable of user interaction and social media sharing. And thats what we want Mustang Driver to be. You are looking at (what we call)
Mustang Driver 2.0. the digital magazine done right. Think of it as a restomod of magazines!
We knew we had to keep our standards high, and thats exactly what we did. We
have created a digital experience like nothing you have ever seen. A totally
immersive experience dedicated to the car and hobby you love. An escape from
all the clutter that leads you down distracting rabbit holes.
So whether its on your phone, your I-pad (best experience) or desktop, you will
find that our digital version is better than any print magazine…period. The
picture quality is better, you can zoom in 300x, and you can even view video.
We are very proud of what you see here. We still have a lot to learn, but we
welcome you to take this journey with us as we improve the experience and bring
you more of what YOU love.
We hope to see you on the road, at some car shows or races. Hopefully we can
have some beers together and talk about your Mustang!