We decided to lower the price of the MagLoft web app for a few reasons:

By comparing our $29/month plan with their $79/month plan (and in many cases their $149/month plan) you will see that we beat or match them on virtually every point.

We want to offer a professional Web App at a price that any indie publisher can afford to get started with. When we first started out, our main focus was on the indie publishers. We wanted to offer professional digital publishing tools at a fraction of the price of our competitors.

It's so much easier to support Web App customers than Mobile Apps. This is because there is just a single code base that needs to be maintained, whereas with Mobile App customers, each customer is essentially an individual codebase. This means if Apple or Google makes a change, then we need to update ALL our Mobile App customer apps.

This is a massive investment from our side, but also one of the biggest value propositions for our Mobile App customers. They don't need to worry about all this as we manage it for them. I'll write another blog post about this topic because there is so much to cover.

With a Web App we can make changes and updates much faster for all customers at once. This is one of the reasons why we can lower the price and make this available to a broader audience.

It's no secret that the more we can sell, the more we can invest in our digital publishing solution and grow. This benefits our customers and our users. With a low price point of only $29/month, we need to make sure the product is as self-serviced as possible. If this takes off, then we can't have our CS team drowning in requests because that would cost too much for the company.

This is why we have a ton of help articles and videos made over the years. These will allow our Web App customers to find answers and help to their questions right away.

If we are able to sell more Web App plans and keep our costs down, then we are able to invest more in the product and make it even better. That's one of the main goals for the price decrease.

In case you are not aware, we have a completely free Web App starter plan as well:

This will allow you to experience the power of our Web App without making any investment. It will also allow you to try our new TypeLoft 2.0 Editor which lets you create responsive and interactive content that's perfect for mobile devices.

Register for a free MagLoft account to give our Web App a try.

We would love to hear what you think about it and the new price
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