Peter Baker Optical Joins G&MGeorge & Matilda (G&M) Eyecare continues to expand across NSW, welcoming Peter Baker, Nigel Whittle, Eleanor Reid and Janine Thurlow from the Peter Baker Optical Team in Caringbah NSW to the group.

Highlighting the opportunities ahead, Mr Baker said, “Because our long-established independent business, Peter Baker Optical, is known for exemplary customer service, outstanding care and product expertise for over 35 years, I was looking to partner with a like-minded and client focused company. The opportunity to partner with G&M to use their back office and administrative systems, together with leveraging their resources, will allow us to provide even greater care and attention to our loyal clientele. The ability to retain our team and maintain high professional service levels was also fundamental in our decision to choose G&M over others.

“The flexibility of their business models during partner negotiations was extremely important and we got the outcome we were looking for. We certainly are looking forward to the next 35 years.”

Mr Whittle added, “After many years of a career in optometry I realised I needed an exit strategy… one that works for both myself and in the best interests of my patients. Having established and grown this practice over 20 years ago, we’re now seeing third and fourth generations of the same family; their future eye care needs are important to me. At some time, I will move on, so a transition phase was identified; the G&M model that presented ticked most of the right boxes.”
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