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Should I get an app? Do I need an app? Is having an app essential for me? These questions typically come up before you can decide whether or not to get an app. To answer them, firstly you should know what an app is and what kind of an app you need.
Is print dead? The jury's still out on that one, but what we do know is that the digital publishing industry is growing really fast. For most publications out there, going digital is definitely the right move for their business, even if they still keep their prints.
Digital magazines generated $924 million in revenue in 2018. In other words, it's a booming industry with lots of room to grow! But to stand out from the competition, there are certain things you need to do to stand out in your niche.
What differentiates one business from the rest and enables consumers to recognize it from the sea of businesses in today's marketplace? Their brand. The same is true for a magazine brand! A business's "brand," or "brand identity," is how people perceive your business wherever they interact with you.
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