Universal App by MagLoft
Welcome to the future of Digital Publishing
I recently got a really good question from one of our clients. They wanted to know what digital media offers in terms of digital advertising formats compared to traditional print. My co-founder and I had to sit down and discuss this question between us and this article will touch on the ideas we came up with.
Well, no one can describe properly this age-old question in content marketing era. When you want to create magazine content regularly, quality vs quantity is the oldest battle that has been making people confuse or clueless whenever they are trying to balance between them.
Magazine sales are dropping in the US. That's according to a study from Statista, who found that (despite a growing number of readers) retail sales of magazines dropped by a staggering 28 million in America between 2014 and 2016. Clearly, despite a market that continues to propagate, it's becoming ever harder to successfully sell magazines.
It's impossible to deny that we're in the digital age. Technology has changed the way we communicate with one another, find information, and experience the world. It makes sense that it's changed publishing, too. Print magazines can still be successful, but there are a lot of publishers who are now turning to the advantages of digital publishing instead.
One of the perks of working in the digital publishing industry is that we get to hear a lot of stories from our clients. We get to hear our clients' vision, journey, struggles, and missions for their publication.
A WORD FROM THE PUBLISHER