Clinical Conference First for Bailey NelsonLike any practice, Bailey Nelson sees a variety of patients. However, unlike many, the majority are from the younger generation. With this in mind, Bailey Nelson has hosted its first clinical conference, themed ‘Upskilling for the younger demographic’ and called Eyecon. The clinical conference builds on a series of professional development initiatives introduced in recent years by Bailey Nelson’s Eyecare Director Lawrie Jacobson, in collaboration with Regional Clinical Leaders. These initiatives include a Bailey Nelson CPD program with monthly webinars, quarterly face-to-face region meetings, and case studies shared on a WhatsApp forum, as well as the annual Bailey Nelson conference. Held in Melbourne, and attracting an impressive 75% of the company’s optometrists from Australia and New Zealand, Eyecon comprised of personal development sessions, contact lens group rounds, and numerous ophthalmologistled lectures over two days. During personal development sessions, Bailey Nelson’s training team used a variety of scenarios to prompt discussion on strategies for team leadership and nurturing. The training team shared the company's future plans to enhance organisational efficiency and impact, and optometrists were invited to discuss concerns and raise awareness of areas they felt needed additional company support. CooperVision, Johnson and Johnson, Bausch and Lomb, and Alcon hosted 30-minute interactive contact lens sessions in small group formats, which served to both break up the day and provide valuable clinical information. A ‘game’ of snakes and ladders, hosted by Bausch and Lomb, had optometrists working together to answer questions so that team members could move up on the floor-size board game. Ophthalmology sessions, supported by case studies with videos and retinal images, covered a range of topics including refractive surgery options and post-refractive co-management, asymptomatic retinal lesions, keratoconus, uveitis and oculoplastics. These sessions were delivered by Dr Justin Sherwin, Dr Rod O’Day, Dr Weng Ng, Dr Abi Tenen, Dr Georgia Cleary, and Dr Zelda Pick, who provided plenty of practical tips and take-home messages that made complex topics simple and clear. SUNDAY FUN-DAY In traditional Bailey Nelson style, attendees were treated to a unique tour in Melbourne. Known as ‘Sunday Fun-Day', optometrists were invited to choose from a chocolate walking tour, a hidden laneway bars tour, or a complete tour of Melbourne and a cocktail class. No surprises that the hidden laneway bars were most popular. With around 15 optometrists in each group, they walked the streets, learnt about the history of iconic buildings, explored laneways and artworks, and enjoyed some taste testing. New friendships were made, old ones rekindled, plenty of photos taken and good times shared.A conference dinner brought the day to a close with optometrists joined by Melbourne-based support team colleagues to enjoy Thai food in Melbourne's South. At a presentation over dinner, the many new faces who have joined Bailey Nelson since the company’s last annual conference were introduced. Additionally, Regional Clinical Leaders recognised the accomplishments and personal development of members in their own regions. Mr Jacobson said the conference was much more than just a learning opportunity for the Bailey Nelson optometry team. “It was also a celebration of what we have achieved over the past decade of growth and maturity, providing a chance for us to cement and raise our professional standards. “The overwhelmingly positive feedback from those who attended has reaffirmed our commitment to host more of these in the coming years as we grow and build Bailey Nelson together.” WRITER Louisa Sahetapy Louisa Sahetapy graduated from QUT Brisbane in 2004 and moved to Hobart Tasmania 11 years ago. She joined Bailey Nelson in 2017, was a Regional Clinical Leader for Queensland and is now a Joint Venture Partner of Bailey Nelson Hobart.
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